Story
Why we're building Provalo.ai
We believe AI garment imagery should feel natural, accurate and trustworthy — whether it is a shopper seeing a dress on themselves or a brand photographing a whole season. Our team combines fashion, AI and e-commerce experience to make online shopping less wasteful and more fun.
About Provalo.ai
Provalo.ai is an AI imagery platform for fashion e-commerce, with two products on one engine: virtual try-on for shoppers, and Captura for catalogue production.
We combine expertise in AI, commerce and product design to help brands cut the cost of product imagery, reduce returns and create a better online shopping experience.
Mission
Our mission is to make AI garment imagery a practical, everyday tool for fashion teams rather than a novelty — imagery good enough to publish, and try-ons accurate enough to trust. We want customers to feel more confident about what they buy, and brands to have clear data on how better visual information changes outcomes.
Vision
We envision a future where every garment sold online is shown in motion and on diverse bodies before purchase, without a studio shoot for each one — dramatically reducing size-related returns and making fashion e-commerce more sustainable.
Our Core Values
What drives Provalo.ai
Innovation
We lead through continuous experimentation, exploring how generative AI can make shopping experiences more informative and less wasteful.
Functionality
We care about what's actually useful for product and e-commerce teams, not just cool technology. Provalo.ai is built to fit into real workflows.
Integrity
We aim to be transparent about what AI imagery can and cannot do, and honest about how your data is processed and stored.
Aspirational
We want to set a standard for high-quality, responsible garment imagery that shoppers and brands alike can trust.
Team
The people building Provalo.ai
Glen Charles
CEO
Beata Razik
CMO
Edyta Wolczyk
CBDO
Raman Teja Venigalla
CTO
Want to collaborate?
We're open to partnerships with brands, agencies and research teams working on fashion, retail and AI.