One Garment Photo. Every Image You Need.
Provalo is an AI imagery platform for fashion e-commerce. Start from your existing catalogue photos: dress your whole inventory with Captura, or let shoppers try it on themselves.
Why Provalo.ai
One engine behind both products
Provalo.ai uses next-generation diffusion models to understand how a garment actually behaves — drape, folds, fabric and fit. The same engine dresses a shopper on your product page and photographs a whole drop for your catalogue.
Two products, one engine
Virtual Try-On answers "will this fit me?" on the product page. Captura produces the model shots and video your catalogue needs. Adopt either one first and add the other later.
Starts from the photos you already have
No photoshoots, no studio day, no 3D assets. A standard catalogue image is enough input for both products, so your visual coverage can grow without production cost growing with it.
Built for real e-commerce
API-first, with Shopify and WooCommerce support, SKU-named output, clear performance metrics and a roadmap focused on conversion uplift and return reduction.
How it works
The same four steps, whichever product you start with
One pipeline, two kinds of output. It plugs into the product pages and catalogue workflow you already run.
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01
Bring your garment
Use the product photos already in your catalogue — one flat image per garment is enough.
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02
Choose the output
A try-on for a shopper, on their own photo or a body-accurate avatar. Or a full set of model shots for the catalogue.
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03
Let the engine work
Our AI composes lifelike imagery with realistic drape and adjustable fit, consistent across a whole batch.
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04
Publish and measure
Serve try-ons on product pages, download catalogue sets named by SKU, and track the impact on conversion and returns.
Who it's for
Built for modern fashion e-commerce
Provalo.ai supports teams across the fashion value chain, from DTC brands to marketplaces and technology partners.
Fashion brands & retailers
Photograph a drop without booking a studio, and give shoppers the fit confidence that keeps size-related returns down.
Marketplaces & platforms
Offer both products as value-added features for your sellers, with centralized analytics and control.
Technology & integration partners
Connect Provalo.ai to existing e-commerce stacks, recommendation engines and CDPs through a developer-friendly API.
Products
Two ways to work with Provalo
Both products are live today, on the same engine. Try the try-on engine on real garments, or hand us a flat photo and get a full catalogue back.
Virtual Try-On
Let shoppers see a garment on themselves, from their own photo or a body-accurate avatar. Running live on real garments today.
Open the demoProvalo Captura
Send one flat photo per garment and get front, three-quarter, side and back shots plus a short video, all consistent.
Explore CapturaReady to see it on your own garments?
Share a few product links and we'll prepare a tailored demo of whichever product fits your catalogue.